The ranking universe changes the answer³Ô¹Ïtv / BUYER WORKSHEETThe ranking universe changes the answerDEFINE THE POPULATION BEFORE READING A RANKSCOPEBusiness modelEMS, ODM, or both?SCOPEGeographic basisGroup or regional entities?SCOPEOwnership universePublic, private, or both?Different definitions can produce different valid lists.